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Our vision

Vision

What we buy, how we discard waste, and the steps we take to make our homes more energy efficient are all seemingly small decisions. But, when taken collectively, these choices have a big impact.

Informed choices develop alternative markets for sustainable and ethically-sourced goods, and reduce our dependence on energy sources that are both finite and polluting.

Today it is almost impossible for consumers to actually see and touch and evaluate all the different technological solutions that maximize energy efficiency. It is equally challenging to access the most exciting creations of independent designers committed to respecting the environment throughout the product lifecycle.

The ECO vision is to create a full-service one-stop-shop in which people can find beauty, design, inspiration, ideas, advice, and apply concrete solutions for green living. The ECO answer is compelling: improvement without compromise.

The Store

Eco is an exciting new retail concept and the first of its kind – a store, showroom, consultancy and green hub that offers inspiration, ideas and specific domestic solutions for all those who want to lead a greener and more energy efficient life

Team
Nicola Giuggioli

Name
Nicola Giuggioli

Position
Founder and CEO

For as long as he can remember Nicola has been concerned about the consequences of our behavior on the environment. From an early age he became keenly interested in the possibility for renewable technologies to provide a solution. "I built my first solar panel when I was 13!" he recalls. At university Nicola studied economics and business, and his dissertation explored the question of how we will move from fossil fuels to renewable sources. "The idea for starting Eco Age came when I realized that there did not exist a physical place where it was possible to connect the growing supply and demand for sustainable goods and services. There really was a hole in the market - and it was clear to me that I had to take action to fill it! Eco Age is where I place my hope for a better world!"

Livia Firth

Name
Livia Firth

Position
Creative Director

Livia is one of the driving forces behind Eco's business and marketing strategy. "Over the years, Colin and I have become so much more aware of the fact that as individuals we have a responsibility to respect our environment, if not for ourselves then certainly for our children. So when Nicola told us about this project, we decided without a moment's thought that we would support it. Eco is all about making simple and positive choices to improve our environment, and our homes are the place where this starts."

Alessandro Giuggioli

Name
Alessandro Giuggioli

Position
Research and Product Dept

Alessandro is a trained actor and started working at Eco in between jobs.  "Nicola is my twin brother and when he called me to help him at Eco I could not resist the temptation. I love the whole concept of the green hub, it is very rare to be bored here! I am constantly surrounded by wonderful designers and the creative challenge of finding new products is very fulfilling."

Colin Firth & Ivo Coulson

Name
Colin Firth & Ivo Coulson

Position
Partners

 

Miranda Porter

Name
Miranda Porter

Position
Online Editor

Miranda comes from a family of writers and loves the scope that the Eco website offers her.  "I adore the fact that no day is the same as the last. I will always have a huge list of things to do from writing blogs to planning and building new pages for the site; I am always learning! It is so exciting being part of something that is continually moving forward and changing, you really feel like you're part of something special." 

Fliss  Quick

Name
Fliss Quick

Position
Retail Co-ordinator.

Once at Eco Age, Fliss quickly made her mark as the woman in control. " I love working in such a diverse company, it feels as if there is always something exciting on the horizon. I am involved in practically every branch of the Eco Age tree and it is very fulfilling to see any of the plans you helped with reach their full potential!" 

Hannah Jarratt

Name
Hannah Jarratt

Position
Operations Co-ordinator.

In her first job, Hannah really dived in the deep end with Eco. " Working in such a quickly growing company means I am continually doing about five things all at once! Every task is a new world for me, whether its sourcing ethically made ribbon for The Rosetta Rug or finding land for new ventures, the ethical world really grabs hold of you and doesn't let go!"

Aleksandra Kotanska

Name
Aleksandra Kotanska

Position
Sales Assistant.

Aleksandra took an initial interest in environmental issues whilst studying at University. "My dissertation raised the question of new communication media and their impact upon the environmental movement. I was especially excited to explore the importance of social networking sites in spreading the environmental message. Meanwhile, I moved to Chiswick and as every respectable resident I started following rules concerned with weekly recycling which I am very proud of. As a part of Eco Age team I especially enjoy interacting with everyday people who are willing to demonstrate their interest in environmental issues and prove it by taking appropriate eco-friendly action and making conscious decisions."

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